The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
"There were two joint projects between Bank DSK and Develor Bulgaria for training of the employees of the branch network of Bank DSK. The two projects included Managerial skills trainings.With his enormous experiences, Todor Todorov had priceless contribution in the trainings as he constantly applied practical examples and case studies that were relevant and close to participants’ work... In the project’s scope were included 'Bank Operation' Specialists – the people who directly service the bank’s clients. Training subjects were: 1) -'Sales process attitude' 2) 'Active Selling' The trainers contributed greatly in the successful delivery of the trainings with their professional attitude towards the participants and very good preparation aiming at Bank DSK product and process knowledge. They applied practical examples and case studies which were close to the daily work of participants..."Elena Terzieva, Organizational development and training Department - Bank DSK
"Develor has prepared for our retail people a complex development program. This program included Insights typology, customer orientation, sales skills and trainings for managers. We appreciate mainly the professional approach of the trainers who can attract the audience very naturally. Each training was prepared according to needs assessment of the group and according to the feedback from the previous trainings. The theory and practice in the training was well balanced, it wasn’t trainer’s monologue but very riveting and interactive dialogue with the participants. Basic knowledge and skills were practiced in case studies. Preparation, realization and also evaluation of each training was on high level. We are satisfied with communication and flexibility of cooperation with Develor."Zuzana Vasáková, Team Head of Sales Network Training - Bawag Bank
"Fortuna (betting shop company) started the cooperation with Develor in 2006 when we needed to prepare a program adapted to our betting sales specifics. Develor’s offer was the best and on the basis of preliminary analysis and Mystery Shoppings they prepared interesting Sales skills development program for our retail front line employees. Many participants participated in such training for the first time and they evaluated very positively not only the professional part and training methods but also the personalities of selected trainers. During the realization that lasted almost one year there was created very friendly and open atmosphere between Develor and Fortuna Management which benefited to further cooperation on the project for Regional Managers realized in 2008 focused on managerial competencies development and coaching of first line managers. The best appreciation for Develor was that we invited them to realize these programs in our companies in Slovakia, Poland and Croatia."Dana Kollárová, HR Director - Fortuna CZ
“Our Intercultural training course was developed by the experts of Develor as our cooperation partner within the frame of our development program in English language. By the development of this training, an idea we had envisioned for long came true. Professionalism, credibility and effectiveness. These qualities feature the work of Develor. Professionalism - because they provided an up-to-date, high level and customized knowledge transfer with fully responding to our specific needs. Credibility – because they formed the attitude and approach of the participants involving them in an interactive way based on real life examples and personal trainer’s experiences. Effectiveness – because our colleagues beyond being highly happy and contented with the training course, they got enriched by tools and methods that when applying them they could achieve measurable results in their work. Therefore, we believe to have further opportunities for future cooperation with the dynamic, cheerful and devoted team of Develor.”Csilla Torma, CFO MCS / ICSS – CEE - Regional Office - MagyarCom
"The assignment was about to attain the Customer Satisfaction Survey; screening 90 companies, from 18 countries in 10 languages; and to prepare valuable feedback analysing both qualitative and quantitative. Develor is used to run surveys measuring the Satisfaction, Engagement, Motivation or Retention levels. Therefore, we felt it had the necessary capacity and knowhow to meet our expectations. In their proposal, the following items were very important and attractive to Lexmark: 1. Timely delivery, 2. Professional pricing, 3. Enhanced technology approach, 4. One single contact for all languages. ... Having closed the project Lexmark can conclude that Develor has performed according to the expectation. The project was managed well; the short time was kept all along the project. ... We would gladly recommend them for Satisfaction Monitoring Survey. Meanwhile Lexmark has even begun to cooperate with Develor on other areas in training & consultancy."Stephan Bily, Director, EMEA Supply Chain Operations - Lexmark
"We have been working with DEVELOR since 2013 in development of communication skills and collaboration within our teams, using Insights Discovery methodology. We can appreciate flexibility and availability of DEVELOR’s trainers and consultant throughout our collaboration. Thank to that, they have always managed to secure our specific needs through adjusted formats and content of the trainings, while keeping standard of quality across all departments involved in the development programs. Of course, we greatly value especially the Insights Discovery methodology, which is represented by DEVELOR’s international network. It’s a perfect tool for self-discovery and improvement of collaboration. In connection with good trainer this brings high added value to our company. We are glad to recommend working with DEVELOR."Johanna Mezővári, HR Manager - UPC