The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
I was previously aware of my "inside colour energies", but this training helped me to better analyze and benefit from my personal characteristics. It has changed the way I receive feedback from others. Plus, I am less stressed during conflicts with others, as now I can understand the motivation of those who are dominant in different "colours."Anita Szilagyi, Junior SEO Specialist - Saatchi & Saatchi Hungary
"Develor has carried out a training Finances for Non-financial Managers for our company. The training was based on everyday situations that our employees are coping with. It was focused on active practice using business simulation, where the participants could develop and practice the acquired theoretical knowledge and skills. I highly appreciate that the theory and practice was well balanced. The performance of the trainer on the trainings mirrored his long time real life experience. This enabled him via a number of examples from practice to explain the presented issues more effectively. I highly appreciate the professional, flexible and quick work and approach of Develor that was supported by a deep understanding of the SkyEurope Airlines needs."Ladislav Matasovic, Learning & Development Manager - SkyEurope Airlines
"We have been working with DEVELOR since 2013 in development of communication skills and collaboration within our teams, using Insights Discovery methodology. We can appreciate flexibility and availability of DEVELOR’s trainers and consultant throughout our collaboration. Thank to that, they have always managed to secure our specific needs through adjusted formats and content of the trainings, while keeping standard of quality across all departments involved in the development programs. Of course, we greatly value especially the Insights Discovery methodology, which is represented by DEVELOR’s international network. It’s a perfect tool for self-discovery and improvement of collaboration. In connection with good trainer this brings high added value to our company. We are glad to recommend working with DEVELOR."Johanna Mezővári, HR Manager - UPC
“After various trainings carried out by several companies I was wandering whether this would again be wasted time, a training for training, whether it will bring anything to its attendants. I had a feeling that it is often difficult to apply the provided information or use it in the real work. This is also why it was always difficult for me to decide whether I will attend a training and spend time there. However, after attending trainings of Develor I must confirm that they belonged to those, which in my opinion enriched and developed employees' view of themselves, their colleagues and business partners and also positively affected their work habits. Apart from the training's content, the trainer also constitutes a very important part of the training. Develor proved to be good in this as well. Simply said it did not disappoint us."Ing. Mário Grega, Director of the company - VINCI Park Slovakia
“We have chosenDevelor in order to secure development of our training specialists, lecturers and development managers, whom we wanted to develop their skills like identification of training needs, preparation of development activities, and assessment of development impacts and implementation of assessment results in practice. Our primary aim was to secure the best possible efficiency of human resources training and thus support the strategy of our organization. We have expected that after attending the training our colleagues will be able to play the role of consultants better and that they will cooperate with our internal clients effectively. One part of the program was implementation of internal projects within the VÚB group for various target groups, during which our training specialists had an opportunity to consult their methods with the trainer. The training conducted in this manner secured a more consistent impact of the development than would have been secured by the mere training. The trainer focused not only on mediating new pieces of knowledge and competences but also on transferring these new skills into practice. We perceive cooperation with Develor as highly professional and recommend it for acquisition of systematic and permanent impact on development of employees and managers.”Júlia Ivanovičová, M.A. , Director of Training and Development Department - VUB Bank
"At the Hungarian Siemens group a Talent Program has been introduced with the utmost support from the top management. We have selected Develor Consulting for the implementation of the first phase of the Talent program as a result of an open tendering process. The first phase of the Talent program was complemented with a Development Center (DC) so that we would have further information - other than the result of the performance appraisal results - for the compilation of the individual developmental plans for our talents. The challenge for us and for Develor Consulting was not only to deliver a high quality DC, but it was also to define tasks that would measure their talents according to the global Siemens competence system, DC observers would be able to objectively evaluate the talents’ competences based on the noted behavior and the same criteria and to have as much information as possible by the end of DC that can be utilized for the individual plans. The course designer group and consultants of Develor Consulting Ltd. provided an excellent system in assessing our talents. Both in the preparatory phase of tasks and in making Siemens competences measurable, and during the DC itself and in giving feedbacks they have been customer oriented, flexible and professional in carrying out their tasks. They implemented a high quality diagnostics methodology, which provided a result that exceeded our expectations."Gabriella Juhász , Head of HR Functional Center Learning & Development, Talent Acquisition - SIEMENS