The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
“ We have started co-operation with company Develor on our company wide project Safety Culture Change. DEVELOR was the most knowledgeable source on the market, that we have found. DEVELOR served as external consultant to our changes. We had also internal consultants as well as we hired well selected managers. Overall the project turned out in a great success. Therefore, I am personally recommending DEVELOR for consulting projects in Safety area. “Jaromir Odstrcil, Managing Director - Cabot Corporation
"Develor has been of great help to us, especially in terms of skills development. They understand our needs and expectations. They always know what, when and how. We have always received the same high quality service from them: reliability, speed, flexibility. Anything is possible with Develor."Andrea Salfai-Kovács, HR Manager -Tchibo
“We have been cooperating with Develor in various areas of development over an extended period of time, be it the standard regular trainings for new hires , tailor-made development program for supervisors and trainers of our customer service center or the Insights program series adjusted to meet the specific needs of our wholesale account managers. I appreciate flexibility of the whole team when delivering consulting and training services but mainly the trainer’s experience from the real business world. The company is not afraid of entering new areas of development and is well adaptable towards conditions at the customer’s company. And last but not least… it is clear the training preparation is not just work but also fun for the trainers.”Barbora Krišková, Senior training and Development specialist - Slovak Telekom
„On 19.11.2010 we organized a teambuilding event for the Control Management and Network services planning Department employees. The service was provided by Develor Bulgaria… We have chosen Develor as we were looking for more than games and emotions. The main task of the trainers was to make the program not only pleasant and fun but also to provoke specific behaviours and create conditions for serious discussions. As a result, there was a spontaneous and very beneficial discussion amongst participants after they have seen themselves in role-play environment, which was analogical to their everyday work life....The program achieved complete accordance with the set goals and was highly praised by the participants.”Spas Velinov, Network Service Management and Planning Division Manager - Globul
"Develor has prepared for our retail people a complex development program. This program included Insights typology, customer orientation, sales skills and trainings for managers. We appreciate mainly the professional approach of the trainers who can attract the audience very naturally. Each training was prepared according to needs assessment of the group and according to the feedback from the previous trainings. The theory and practice in the training was well balanced, it wasn’t trainer’s monologue but very riveting and interactive dialogue with the participants. Basic knowledge and skills were practiced in case studies. Preparation, realization and also evaluation of each training was on high level. We are satisfied with communication and flexibility of cooperation with Develor."Zuzana Vasáková, Team Head of Sales Network Training - Bawag Bank
"...In the fall of 2009 the people turnover reached 25% within a half a year, also several key people had left the company, this has caused significant problems for us. This situation had almost affected the operability of the company. At this point we made a decision to start a Talent management and Key Employee Retention program. The project started out with workshops and consulting work involving the full management... I considered the measurability and return of the program to be very important. We set concrete objectives at the very beginning and we measured the extent of their achievement. We expected Develor to make significant changes in the KPI's we set. They were to bring down the volume of people turnover, which was 25 % in the second half of 2009 to below 10%, and to improve the internal Employee satisfaction index that was on 48%. The results of projects showed very fast. In the first half of 2010 the people turnover became 5%, and at the Employee satisfaction survey we moved up to the first place from the very last on an international level with a 76 % result. All this happened within a half year after the launching of the project. Based on these tangible results we continued the collaboration which still in live."István Katus, Alcoa - CFO, Director, European Financial Services & Finance Hungary