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8-12
1 day
“Your brand is what other people say about you when you are not in the room,” says Jeff Bezos. Self-awareness and defining your leadership role as a female leader is paramount. But self-awareness is not enough, we also need to define how we present ourselves to the world.
Personal brand is key for anyone who wants to be successful in their field. Women leaders also need to consciously build and develop their personal brand.
The question is how well others’ perceptions of you match what you want them to think. Is it in line with your goals? To what extent do you shape your image of yourself, or let it be shaped by chance?
In other words, whether consciously or not, we build (or destroy) our self-brand through our appearance, our behavior, our communication, the way we treat others, or even our social media presence or lack of it.
By consciously developing self-awareness, by aligning our goals, skills and capabilities, and by purposefully shaping our appearance, behavior and communication, we can learn to project the image of ourselves that we want.
The training is not about influencer marketing, but about employee self-branding. As employer branding exists and is becoming more and more important in the market, so is the importance of building a conscious employee brand.
Ideally, the two should be in harmony and mutually reinforcing.
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