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    Target group

    • Female leaders or talents who want to consciously develop their personal brand

    How many people?

    8-12

    How long will it take?

    1 day

    Talent Management
    • Workshop
    • Classroom Training
    • Virtual Training

    Your brand is what other people say about you when you are not in the room,” says Jeff Bezos. Self-awareness and defining your leadership role as a female leader is paramount. But self-awareness is not enough, we also need to define how we present ourselves to the world.

    Personal brand is key for anyone who wants to be successful in their field. Women leaders also need to consciously build and develop their personal brand.

    The question is how well others’ perceptions of you match what you want them to think. Is it in line with your goals? To what extent do you shape your image of yourself, or let it be shaped by chance?

    In other words, whether consciously or not, we build (or destroy) our self-brand through our appearance, our behavior, our communication, the way we treat others, or even our social media presence or lack of it.

    By consciously developing self-awareness, by aligning our goals, skills and capabilities, and by purposefully shaping our appearance, behavior and communication, we can learn to project the image of ourselves that we want.

     

    The training is not about influencer marketing, but about employee self-branding. As employer branding exists and is becoming more and more important in the market, so is the importance of building a conscious employee brand.

    Ideally, the two should be in harmony and mutually reinforcing.

    Topics:

    • The meaning and importance of a personal brand – what does it mean and why is it important?
    • What is not personal branding?
    • Areas of personal branding
    • What makes a good personal brand?
    • The personal branding process
    • LinkedIn as a platform for personal branding and networking
    • Other social media platforms
    • Analysis of role models and good practices
    • When it didn’t work…
    • Action plan for personal developmentt

    By the end of the training participants:

    • will understand the importance of personal branding
    • will start building their own personal brand through a practical process
    • will learn how to use LinkedIn to promote their company, themselves and build their professional network

    Potential follow-up courses:

    • INSIGHTS Discovery Personal Effectiveness
    • Assertive Conflict Resolution
    • Impact and Influencing

    Looking for help with building your own personal brand?

    Let’s talk and build the right solution for you.
    Leave your details and we will contact you shortly.

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