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Attract, retain and engage

The priorities of the attraction-retention-engagement triangle might change by the time
but the highly engaged staff will remain the differentiating factor on the market. The rapid
and intense change of the labor market driven by the pandemic shifted the balance of
power.

HR with management collaboration must react consciously again to ensure the
competitive advantage of the labor force.

Our Employee Experience services include the assessment
of the situation from various aspects. Creation and revision
of the employee journey will help to adapt better to today’s
significant changes.

We put special focus on enabling management to
implement what has been created.

Insight 1

Employee Value Proposition in the core

Our Employee Experience services create a strong
employer brand and an engaging environment and culture
through the complete lifecycle of the candidates and
employees. Our conscious process starts with the
understanding of the needs of the employees and
candidates.

We design employee personas which can be used when
designing the employee value proposition (EVP). EVP is an
attractive and differentiating promise for the existing and
future employees. This phase is completed with the
presentation and approval of the detailed employee
persona descriptions and the related EVPs.

Insight 2

Employee Journey Mapping framework

Are you aware of the candidates’ and employees’
expectations, goals and frustrations? If not – or you if you
are aware, but don’t act on the insights – retention cannot
be improved significantly.

The best way to assess these is the employee journey
map. It is a complete lifecycle view of experiences that an
employee goes through – from awareness of
dissatisfaction with the previous job till exiting the new
company.

The continuous improvement of the phases and
touchpoints of the employee journey is the best way to
create an attractive and engaging work environment.

The process can be completed with the co-creation of the
employer brand, the company’s core positioning. In case
of international organizations a global positioning can
extend the project, serving as an umbrella brand.

Insight 3

Keep an eye on implementation

Our tried and tested process is fully tailored to the certain
company and has internal & external focus thus driving not
only the recruitment activities, but also the retention and
engagement of employees.

Our involvement saves HR costs for the company and
increases efficiency of recruitment marketing as well. Our
role is to plan and facilitate the entire process with the
active involvement of HR, marketing and communication.

The final document of the project is a practical Employer
Brand Book. We support the implementation of the ideal
employee journey as well to make the transformation
sustainable.

The training of managers for how to create an engaging
environment enables them to use the tool-set with the highest impact.

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