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Andrey Zhurbin
Business Coach, Consultant
15+ years of managing marketing and sales teams, global change projects and training in more than 20 countries worldwide.
Andriy is an absolutely unique embodiment of the philosophy of the "second generation trainer", because he has more than 15 years of practical experience in international companies in various positions in marketing, sales and management positions, both at the level of the country, region and globally.
In addition, Andriy has extensive experience in conducting global change implementation projects and in-country training for managers in Europe and Central Asia, and additional experience in the USA, Great Britain, Lebanon, Morocco, and the countries of the Asia-Pacific region.
Currently, he implements consulting and training projects with various Ukrainian and international organizations.
Expertise
- Attracting customers
- Buying behavior
- Leadership
- Managerial skills
- Customer orientation
- Segmentation of the trading environment
- Communication at points of sale
- Cross-functional interaction
- Strategic planning
- Activation of the buyer / consumer
References
Imperial Tobacco International, Imperial Tobacco Ukraine, Johnson Controls International, Gedeon Richter, Segodnya Multimedia, Weir Minerals, Shell, Sandoz, Saint-Gobain, Aveva Solutions, Sandora, Aspasia, Masterplast, etc.
Experience
| 2016 - now | Trainer, consultant, Develor Ukraine |
| 2012 - 2016 | Regional / Divisional Manager for the development of trade marketing (18-26 countries) - Germany Assessment, development and strengthening of professional abilities / skills of key markets in the field of Trade Marketing; Management, support and support of markets in the processes of Strategic and Operational planning, conducting the necessary workshops / seminars. |
| 2010 - 2012 | Global Sales Service Development Manager - UK Developed and launched a global Sales Service reform program in light of dramatic changes in the legislative environment and conducted relevant workshops in Ireland, Belgium, the Netherlands and Taiwan; Revised and modified the global Sales Service Incentive System; Made an analysis of the company's global needs in the field of Customer Relationship Management (CRM). |
| 2010 | Regional Sales Service Development Manager, Eastern Europe region (19 countries) - Ukraine Conducted various trainings for Sales Service for 10 main markets (Ukraine, Russia, Kazakhstan, Kyrgyzstan, Azerbaijan, Armenia, Serbia, Macedonia, Croatia, Bosnia); Conducted marketing workshops in 7 markets, which allowed Eastern Europe to become the best Region of the company in the field of purchasing Marketing; Took part in the development and testing of global training programs for teams working with Key Clients and HoReCa |
| 2006 - 2007 | Head of the department for work with key clients - Ukraine |
| 2004 - 2006 | Head of Trade Marketing Department - Ukraine |
| 2002 - 2004 | Head of the Representation - Belarus |
| 2000 - 2002 | Trade Marketing Manager |
Language skills
English, Ukrainian, Russian
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