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    Target group

    Sales people in a B2B or high value retail sales environment

    How many people?

    8-12

    How long will it take?

    1 day

    In the post-COVID era, as a direct consequence of megatrends is that customers have become increasingly hesitant to engage with salespeople. They prefer to do their research and purchase online. To compete with online purchase, you need to be interesting! And that’s why AI in sales is so important.

    “Tell me something I don’t know”: Salespeople who can offer fresh insights and information that customers haven’t encountered before are inherently interesting.

    “Educate me”: Today’s customers crave knowledge and understanding.

    “Challenge my thinking and bring in new perspectives”: Salespeople who can challenge conventional wisdom and introduce innovative ideas stimulate thought-provoking discussions. By encouraging customers to reconsider their assumptions and explore alternative solutions, they foster deeper engagement and collaboration.

    “Bring me social proof”: Customers are more likely to trust recommendations from their peers or respected industry leaders. Salespeople who can provide testimonials, case
    studies, or success stories that demonstrate the value of their offerings in real-world scenarios build credibility and inspire confidence in their products or services.

    “Bring me new business perspectives”: Customers appreciate salespeople who can offer strategic insights into their business challenges and opportunities. In this course we walk through how AI can support sales individuals to get the most out of their meeting and stand out of the crowd.

    What are the topics of the “AI in sales” training?

    • Megatrends in the world of sales
    • Reasons for customer reluctance
    • How AI can boost your sales effectiveness
    • Prompting skills
    • Build trust and credibility with AI
    • Design your company intro
    • Formulate your needs assessment questions
    • Design personalized benefits
    • Design your educational meeting
    • Challenge your knowledge and get ready for objections by AI
    • Build a sales conversation
    • Design your own prompt library

    By the end of the session participants:

    • learn pragmatic skills to get the most out of AI in preparation for a sales discussion
    • learn useful prompt to support the sales process in every step
    • become skilled in building up sales conversation with the help of AI

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