What does it take to nearly triple sales KPIs in a large corporate network like Vodafone?
With a bold vision and a strategic partnership with DEVELOR, Vodafone turned their complex sales development challenge into a 90% increase in key performance indicators. Not through luck, not through generic learning content, but through a precisely designed, data-backed development system built to drive results in the retail network.
Why download this case study?
- See how Vodafone tied training directly to business KPIs and exceeded expectations.
- Discover a unique methodology (Develor Value Chain©) that aligns learning, leadership, and performance.
- Explore how behavior change was driven at every level – from shop floor to sales management.
- Understand how a shared ownership mindset between client and provider made success possible.
Who is this case study for?
- C-level leaders, sales management aiming at tangible sales growth through people development.
- HR leaders looking for strategic, KPI-driven training solutions.
- HR managers and L&D professionals seeking proven methods to improve the impact of training.
Real results. Real strategy. Real impact.
Vodafone’s story proves a powerful truth: training alone doesn’t move the needle, but a smartly implemented, business-aligned behavior change program does.
This case study goes beyond the usual success story. It reveals how clear KPI targets, precisely defined critical behaviors, and a complex development framework can lead to truly transformational outcomes. Vodafone didn’t just upskill their sales teams, they redefined the way sales performance is developed, measured, and sustained.
By involving leadership at every level, customizing content to business needs, and continuously tracking leading indicators, this project created lasting behavior change that translated into real commercial value.
If you’re looking for more than engagement scores or happy sheets and want to see how development programs can directly fuel business growth, this case is for you.