Harnessing the Power of Gamification and Game-Based Learning in Corporate Learning

On May 24, 2023 DEVELOR International hosted RE/Think HR webinar about Gamification & Game-based Learning. More than 200 participants from all over the world and another 200 registered who couldn’t join in person prove, that these topics are at the center of attention of the HR community. The webinar provided valuable insights into the impact and effectiveness of modern learning approaches.

In today’s rapidly evolving world, traditional approaches to learning and employee engagement are being reevaluated. Companies are constantly seeking innovative ways to enhance the learning experience and maximize the impact of their training programs. Two such approaches, gamification, and game-based learning, have emerged as powerful tools that not only impact learning outcomes but also transform the overall learning experience. By infusing elements of play and interactivity, these techniques offer a range of benefits that go beyond traditional learning methods.

In the webinar we explored the role and limitations of game-based learning and gamified practices in the modern learning journey. We answered crucial questions such as how these approaches impact participants’ experience and whether they deliver on their promise.

The event was moderated by Martin Kunc, Managing Director Develor CZ/SK. Martin provided valuable introduction in the value of game-based learning and how it shapes the engagement of the participants. Martin also led a small group that discussed in more detail the story-based learning and it’s benefits for participant engagement.

Bartek Wrzosek,  an experienced game designer and an avid advocate of gamified and game-based learning within DEVELOR, shared inspirational keynote remarks. In his keynote presentation, Bartek explored the connection between human brain chemistry and the effect games and learning have on it. In the breakout discussion, Bartek shed more light on how game-based learning can be helpful even in hard skill development, using practical use-case experience with one of our clients in telecom industry.

In the interview panel discussion with Hana Kamenista, an Account Executive and Employee Development Program Team Leader at DXC Technology Slovakia. Hana played a pivotal role in reviving the learning culture at DXC in Slovakia and introducing game-based programs to the organization. Their Employee Development Program has received internal acclaim and external recognition for its innovative approach to learning. In the panel discussion, Hana shared insights into how they perceive the value of game-based programs in the broader context of employee learning.

Réka Greff, Head of Learning Experience at DEVELOR International also led a smaller discussion group specifically focused on the gamification options – in person or online – that DEVELOR is using in our programs. You can also watch Réka discuss overall Development Journey Methodology in the recording from the previous webinar.

Gamification and game-based learning – what’s what?

Let’s first look at what a game-based learning approach actually is and what gamification is.

Gamification: Gamification refers to the integration of game elements, such as scoring systems, leaderboards, badges, or challenges, into non-game environments, such as education, marketing, or workplace training. Its purpose is to enhance user engagement, motivation, and participation by leveraging game mechanics and dynamics. Gamification primarily aims to enhance user engagement, motivation, and participation within a particular context. While it may indirectly support learning, its primary goal is often related to improving user experiences, increasing productivity, or influencing behaviors.

Game-based Learning: Game-based learning involves the use of actual games or game-like activities as a central component of the learning process. It involves designing and utilizing games that are explicitly created to teach specific skills, concepts, or knowledge to the players. Game-based learning focuses on achieving specific learning outcomes, such as the acquisition of knowledge, skills, or problem-solving abilities. The games are designed to provide a structured learning experience, with clear educational objectives and assessments.

In summary, gamification involves incorporating game elements into non-game contexts to enhance engagement and motivation, while game-based learning utilizes games as the central medium for delivering educational content and achieving specific learning outcomes.

What’s the value of game-based learning and gamified methods on learning?

The impact of gamification and game-based learning on corporate learning is undeniable. By leveraging the principles of play, interactivity, and competition, organizations can revolutionize their training programs and enhance employee engagement, knowledge retention, and skill development. These approaches not only create a positive learning environment but also complement traditional methods by providing immersive and practical experiences. As organizations strive to equip their workforce with fit brains and a growth mindset, gamification and game-based learning serve as transformative tools on the journey of continuous development in the corporate world. Let’s delve into the advantages they both bring to corporate learning.

Enhances Engagement

Gamification and game-based learning revolutionize engagement: Traditional learning approaches are being reevaluated as organizations recognize the power of gamification and game-based learning to enhance engagement. These innovative strategies create immersive learning experiences that captivate participants.Gamification and game-based learning captivate learners by tapping into their intrinsic motivation. The incorporation of game mechanics, such as points, badges, leaderboards, and challenges, makes learning an enjoyable and immersive experience. Learners become actively involved, eagerly pursuing goals and competing with themselves or colleagues. This heightened engagement translates into improved knowledge retention, as learners are more likely to invest time and effort in the learning process.

Keeps Positive Mood

One of the unique benefits of gamification and game-based learning is their ability to manage learners’ moods and emotions. Engaging in gameplay stimulates the release of endorphins, dopamine, and serotonin, which create positive feelings of achievement, reward, and enjoyment. By fostering a positive emotional state, these techniques contribute to a supportive and conducive learning environment, reducing stress and anxiety often associated with traditional learning methods. Learners are more likely to approach challenges with enthusiasm and resilience, promoting a growth mindset and enhancing overall learning outcomes.

Complements Traditional Learning

Gamification and game-based learning offer a refreshing departure from traditional training methods. While traditional learning often relies on lectures, presentations, or reading materials, these game-inspired approaches introduce interactive and experiential elements. Learners are actively involved in decision-making, problem-solving, and critical thinking scenarios, making the learning process more dynamic and practical. By integrating gamified elements or game-based simulations into existing training programs, organizations can infuse excitement and relevance into their learning initiatives, ensuring higher learner engagement and knowledge transfer.

Helps Build Fit Brains for the Future

In the digital age, where cognitive skills are paramount, gamification and game-based learning provide a platform for honing and developing crucial mental abilities. Gamification has been proven to improve memory capacity by 30%. Problem-solving, decision-making, adaptability, and creativity are all nurtured through gamified challenges and game-based scenarios. These approaches encourage learners to think outside the box, strategize, and explore multiple solutions, fostering agile and adaptable minds. As organizations strive to equip their employees with the skills needed to thrive in a rapidly evolving landscape, gamification and game-based learning prove invaluable in preparing fit brains for the future.

Helps in the Continuous Development Journey

Gamification and game-based learning offer a unique opportunity for employees to embark on a development journey that is both self-directed and rewarding. By incorporating progression systems, leveling up, and unlocking new content, learners experience a sense of accomplishment and advancement as they traverse through learning modules. This journey-like approach encourages learners to set goals, track their progress, and take ownership of their development. With personalized learning paths and immediate feedback, employees can continually improve their skills and knowledge, fostering a culture of lifelong learning within the organization.

How does DXC Technology leverage game-based learning?

The main guest of the panel discussion, Hana Kamenista shared her experience with game-based learning in their company words:

Game-based learning has a profound impact on corporate learning, creating an environment where participants are not tired but energized and motivated to learn.

She continued: They are fully engaged in the learning process, with a sparkle in their eyes, as they immerse themselves in interactive gameplay. The use of games encourages participants to adopt an open-minded approach, embracing new concepts and ideas with enthusiasm. Curiosity is sparked, driving learners to explore, discover, and delve deeper into the subject matter. Through game-based learning, participants become actively involved, taking on challenges and making decisions that directly impact their learning outcomes. The dynamic and interactive nature of games ignites a sense of adventure and excitement, fostering a deep level of involvement and commitment to the learning journey.”

The RE/Think HR international webinar provided a wealth of knowledge and practical guidance for HR professionals. The event reinforced the transformative potential of game-based learning and gamification in boosting engagement and maximizing learning outcomes.

The event is also serving as a reminder that learning is evolving, and embracing innovative strategies can yield substantial benefits. As organizations continue to navigate the ever-changing landscape of employee development, the insights gained from the event will undoubtedly inform the design and implementation of future learning initiatives.

You can watch the recording of the event on the DEVELOR International YouTube channel and download the resources below.

Author: Petra Razinger, DEVELOR Slovenia