In this project, we supported Hunland – a Hungarian-based, internationally recognized group of companies with Dutch ownership – in strengthening middle management, developing key people, and building clearer leadership routines across the organization.
As Hunland continued to grow in a demanding, fast-changing market environment, the company needed stronger collaboration across management levels, more confident middle managers, and a more conscious, accountable leadership culture.
The story shows how a tailored development journey can help translate leadership expectations into practical daily routines, stronger cooperation, and long-term organizational growth.
Why download this case study?
- Discover how a growing organization strengthened leadership ownership.
- Learn how middle managers and key people were developed through tailored learning paths.
- See how clearer roles, responsibilities, and decision-making areas were created.
- Explore how structured leadership conversations and improved communication routines supported daily cooperation.
- Get inspired by real organizational results, including stronger accountability and a new internal forum for middle management dialogue.
Who is this case study for?
- HR and L&D leaders responsible for leadership development
- Executive leaders aiming to strengthen middle management impact
- Organizational development professionals working on cooperation and accountability
- Managers looking for practical ways to improve leadership routines
- Companies operating in complex, fast-changing business environments
The full case study is now available for download!
Middle Management Development: Key Questions for HR and L&D Leaders
Middle managers play a critical role in translating strategy into everyday action. As organizations grow, leadership expectations often become more complex: managers need to align teams, clarify priorities, support performance, and cooperate effectively with senior leadership and key people. Without conscious middle management development, decision-making can become slower, communication may become fragmented, and accountability can remain unclear. A tailored leadership development journey helps middle managers build the routines, confidence, and ownership they need to lead more effectively in demanding business environments.
Leadership ownership becomes stronger when expectations are translated into practical behaviors and daily routines. This can include clearer roles and responsibilities, structured 1-to-1 conversations, improved feedback practices, better delegation, and more conscious decision-making. Key people should also be included in the development journey, especially when they have strong influence on daily cooperation, knowledge sharing, or team culture. When middle managers and key people learn together, they can build a shared leadership language and support more consistent execution across the organization.
An effective leadership development journey is closely connected to the organization’s real business context. Middle managers need practical tools they can use immediately, such as methods for communication, feedback, problem-solving, mentoring, motivation, and performance conversations. The learning path should also be supported by senior leadership, because lasting change requires alignment between expectations and daily management routines. The strongest programs combine training, reflection, practice, follow-up, and internal forums where managers can continue learning from each other after the formal development process ends.

