One of my father's haikus (Japanese poem) sounds something like this in English: "One step is more than a promise of a lifelong journey."
I truly believe in the idea of this poem. We must be always ready to make that one step. Our journey consists of individual steps, which are important and form the whole journey itself. It is the same with our development journey. Every individual training is important, but the whole journey (strategy) consists of trainings, which form the development journey itself.
Laszlo is a highly experienced, creative, and results-driven marketing communications leader (agency and client-side as well) with 19 years of experience, extensive marketing and communications knowledge, a strong understanding of sales and business development, a wide professional network, outstanding project and people management skills and a passion for unique/big ideas.
Laszlo loves to help companies understand themselves, plan their market approach, bring their product/service to the spotlight, make their target group understand them well, and step to another level with proper marketing and communications. During his career, he worked with and for several industries: SaaS, Telecom, Pharma, FMCG, Finance, Automotive, Education, Training & Development, Arts & Entertainment, and more.
He received several professional awards for his projects. He especially likes to work in an international and professional environment with opportunities, an open attitude, determination, and the necessary trust to achieve significant changes and success.
2022 European Men's Handball Championship, 3M, 7UP, Antavo Enterprice Loyalty Cloud, AXA, Bayer Schering Pharma, Berlin-Chemie, Budapest Airport, CIB Bank, Coca-Cola, Deutsche Bahn, Erste Bank, FrieslandCampina, Generali, GSK, Heineken, Hertz, Hoya, Hungarian National Bank, Hungarian National Lottery Company, Johnson&Johnson, K&H Group (KBC Group), Leo Pharma, Mondelez International, MVM Group, NN, Nokia, OTP Bank, Suzuki, Telekom, Tchibo, Toyota, Triumph, Unicef, Walmark
2024 - present | Develor International, Head of Global Marketing |
2022 - 2024 | Tutti Biscotti, Director of Marketing and Communications |
2018 - 2022 | RECnGO, Chief Marketing Officer |
2018 - 2021 | Games for Business, Head of Sales and Marketing |
2014 - 2018 | Müpa Budapest (Palace of Arts), Head of Digital Marketing |
2011 - 2014 | HD Group Communications Agency, Head of Digital / Account Director |
2009 - 2011 | hat Advertising, Head of Interactive |
2009 - 2011 | Claybird Group, CEO / Co-Founder |
2008 - 2009 | Sensation Event Marketing, Client Service Director |
2007 - 2008 | Oditech Studio, Account Manager |
2005 - 2011 | effekT Design Studio, CEO / Co-Founder |
Hungarian, English